We have all tried to tell our children what to wear, when it wear
it, and how to wear it only to be shocked by their attitude towards
conventional garb. What they enjoy wearing comes from the Salvation
Army or Goodwill outlet stores and the more thread bare, the better.
A
major challenge exists for restaurant operations as to what constitutes
a proper dress code in today's world. You have sloppy, sloppy sloppy;
casual, casual casual; business casual; upscale casual; casual formal;
business formal; and formal formal. The industry is definitely
struggling especially at the high end to determine "the rules of the
road." With the increased casualization of our dress codes and with the
ensuing informality of life in general, the restaurant industry has
faced a myriad of changes or adjustments in their approach to their
rules of discipline and decorum.
Today the industry fights a
constant and confusing battle to determine the rules of dress code.
Stories are told about restaurants requiring coat and tie only to find
that exceptions are made on a regular basis.
Recently I dined
in a most spectacular hotel restaurant. The bar had a beautiful
mahogany look with displays of rare cognacs (snifter of Hennessey
Ricard was priced at $275.00). The restaurant offered wonderful wines
with a great sommelier, and presented a serious menu with even the
knife, fork and spoon being ala Carte. A very genteel piano player
played and sang gentle music while servers ran around answering your
every request with "my pleasure". The dress code, according to one
staffer, was coat and tie, and the first thing I noticed were guests
with jackets and no ties. After two gin and tonics, it really did not
matter.
I ordered a wonderful esoteric salad with greens
from the far reaches of the world. I followed up with a perfectly
cooked strip steak, spinach with oil and garlic, and half a bottle of
Sterling Diamond Ranch Cabernet.
At precisely 9:01 p.m. enter
yuppie family with newly born. The gentleman was in his late thirties
and was dressed in a golf shirt and slacks. The wife was in upscale,
beach casual and the infant had a pacifier in mouth (for at least part
of the time). When the pacifier fell out, the noise level drowned out
the singer/piano, guests, wait staff, bartender, and one choking guest
seated in the corner.
The issue is that while the family
spent big, they lacked respect for the level of the restaurant, as well
as their fellow guests, which made them disruptive to say the least.
The moral of this story is that poorly communicated and fuzzy rules for
dress code and decorum can come back to bite you badly where it hurts.
It can cause the dissipation of one's restaurant business. Rules are
standards and while management must make adjustments, they must uphold
the integrity of their concept in order to maintain and perpetuate
their success. This is especially true in concepts where even the
knife, fork and spoon cost extra.