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"People in general don't like to be classified into broad general categories, such as "associate", "employee", "staff", "team member", "customer", "guest". They want to be aknowledged as one particular and unique "employee" or "customer" or person."
- http://yaseservice.blogspot.com/2010/03/success-its-all-about-people-part-3.html (view on Google Sidewiki)
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