A Full Service future

Customer service and satisfaction will continue to be the crux of a restaurant’s success in the new decade. Most Americans express satisfaction with the level of service they receive at restaurants. As many as eight out of 10 consumers feel that they receive friendly and timely service at tableservice restaurants. But young people, who are today’s limited-service customers and tomorrow’s fullservice guests, are tougher to please. Eighty percent of consumers in the 18-to-34 age group reported that they had complaints, compared with just more than half of consumers aged 65 and older. As we head into the second decade of the 21st century, where today’s younger audiences will predominate, their needs will carry more weight.

in reference to:

"Customer service and satisfaction will continue to be the crux of a restaurant’s success in the new decade. Most Americans express satisfaction with the level of service they receive at restaurants. As many as eight out of 10 consumers feel that they receive friendly and timely service at tableservice restaurants. But young people, who are today’s limited-service customers and tomorrow’s fullservice guests, are tougher to please. Eighty percent of consumers in the 18-to-34 age group reported that they had complaints, compared with just more than half of consumers aged 65 and older. As we head into the second decade of the 21st century, where today’s younger audiences will predominate, their needs will carry more weight."
- Service Excellence: A Full Service Future (view on Google Sidewiki)