Your menu is a blueprint for profit. It determines your image, defines your concept and is the shopping list your guests use to spend their money. Often it is your best (or worst) sales-maker.
The menu does not produce the profit but, properly designed and presented, it can help increase the sales that do! When a menu is poorly designed, guests get confused and order the first thing that comes to their minds. They get about what they expected and may leave satisfied, but they will have spent a minimal amount for a dining experience that will quickly be forgotten. What's wrong with this picture?
However, when a menu is exciting and different, it can catch the guests' attention. They get wrapped up with what you are offering, have a better time and are more likely to try items they never had before. They get more than expected, leave delighted and spend more money for a dining experience that was more memorable and more likely to cause them to return.
That is how your menu can (and should) be profitable!
Good ideas won't make anybody rich-only the application of good ideas will make life better. The next few articles should make you think. Ultimately, the real power in these ideas may not be in the ideas themselves, but rather in the insights that each may trigger for you. I hope you will adapt these notions to fit your needs and take them to a new level! All the best!
Next-Part 2- Menu First
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